TransformU
Strategy | Organic social | Video reel creation | Design | Email Strategy | Copywriting | Collaborations | Brand promotion | Web/landing page design | Paid Advertising
TransformU is more than just a wellness brand, it’s a movement, empowering individuals to lead healthier, more fulfilling lives. Founded by Jackie Gillies, a renowned wellness coach and media personality, TransformU offers transformative coaching through online courses, wellness retreats, live shows, and events. Jackie’s approach blends wellness, self-care, and mindset, positioning her as a leading voice in personal development.
The brief
Jackie Gillies approached Digital Collective to help build and grow TransformU from the ground up. Her goal was to strengthen her personal brand, expand her online presence, and build a cohesive community around TransformU. With a particular focus on her upcoming online courses, wellness retreats, live shows, and events, Jackie wanted to connect with a wider audience, elevate her status, and position TransformU as a go-to platform for anyone looking to improve their life and well-being.
The solution
Digital Collective developed a strategic marketing plan tailored specifically to TransformU’s goals. Our approach centred around creating a strong brand identity and using digital marketing to promote Jackie’s offerings and events. From developing a clear and authentic brand persona to curating engaging content, we worked to build a cohesive online presence that truly reflected Jackie’s expertise and mission.
Our strategy included a robust digital marketing plan that integrated:
User-Friendly Online Course Portal: We developed an easy-to-navigate online platform, allowing participants to access courses seamlessly and engage with the content.
Social Media Marketing: Creating and curating compelling content that resonates with TransformU’s target audience, showcasing Jackie’s expertise, wellness tips, and personal stories.
Paid Advertising: Leveraging targeted ads to drive awareness for upcoming retreats, live shows, and courses. By utilising paid campaigns on platforms like Facebook, Instagram, and Google Ads, we ensured that TransformU reached the right audience.
Lead Generation & Email Marketing: Building an engaged email list and nurturing leads with valuable content, course updates, and event promotions.
Community Engagement: Fostering a sense of belonging among TransformU’s followers through active community management, encouraging interaction, and providing value-driven content.
Public Relations: Increasing visibility by securing media coverage and strategic partnerships to elevate Jackie’s profile and reinforce TransformU’s credibility as a trusted wellness brand.
By using this multi-faceted approach, we helped Jackie Gillies not only grow her online presence but also deepen her connection with her community, solidifying TransformU as a leader in wellness and personal transformation.Testimonial
Testimonial
“Now that we've wrapped the first TU course and the Bali Bliss Out retreat, we wanted to take a moment to thank you all for all of your hard work. You guys truly ROCK and we appreciate you!
Love from Jackie and Ben”
